Campaign issues include everything on Kickstarter. Simply put: my page didn’t look good. The graphics are unimpressive, and some are downright bad. The image that displays all the cards springs readily to mind (you can view it here: https://ksr-ugc.imgix.net/assets/013/890/373/b21f61366cd82efb47aad023ba8e2ab3_original.jpg?w=680&fit=max&v=1474993337&auto=format&q=92&s=888186e1811eb06b38329b40a2329034), I used a background that actually matched some of the cards displayed, meaning they are practically absorbed by it. The video was lacking (actually the play video could have been better too, but it didn’t get watched very much). I put it together myself, first coming up with a script and then making the video, then putting graphics into the video. The writing could have been better. I probably put the wrong foot forward with the opening of the video. The text on the campaign page wasn’t exactly stellar either. Finally, there simply weren’t that many reviews. I had expected more, but they weren’t there. That hurts.
How can I fix it? Well, hiring some people to do graphic design to make the page look better is a good step forward. Have people review the page would also be a good idea. I had a few people look it over, but the comments weren’t as critical as they needed to be. I’d have someone help me with the video, and I’d like to have more reviews in. I would contact more reviewers and send out more copies.
Next up was social media and advertising. Advertising is a bit of a misnomer because there was none. I didn’t pay for any advertising, anywhere. No banner ads, no Facebook ads, nothing. I was relying on word of mouth, and that simply wasn’t good enough. I was also focusing on using Facebook, and I was never very comfortable with that platform. Looking back at Twitter I see all of ten posts about Orphanage of Fear during the campaign. I like to think I’m doing better on Twitter, which I use more often than not now, but even then I’m not doing as much as I should. And if I need to improve how much I post on Twitter I also need to start using Facebook more than I do. I don’t exactly have a large following on either platform, but my Facebook has completely stagnated, while I get a few new Twitter followers every week or so. I’ve never been a super open person, so I’ve sometimes struggled to put myself out there.
How can I fix it? Well, I’ll pay for advertising for a start. It was damn foolish of me to think I’d succeed on word of mouth alone, that and the accumulated email addresses I had acquired from interested players. I’m using social media more, trying to be more open, and making it visible when other people are launching Kickstarter campaigns I support, posting images of the games I’ve been playing as well. It all moves towards making me more accessible and well known and being known does create some word of mouth. At least, if some of the people who now know me and follow me and have played my game talk about it, I’ll reach a wider audience. Still, it’s not a game of using others to propel myself forward, I would hope they support it, but I wouldn’t expect they would support it.
I'm going to end this here for now. Next week I'll back with how I failed the campaign rather than the campaign failing me and analyzing the game itself and why it failed to draw attention.